I've been working with Ash & Elm Cider Co. since October 2021 on so many projects like new cider label designs; existing cider label refreshes; branding for their Cider Club; branding for their new, annual fall festival; keg collars; cooler wraps; posters; merch; videos; and really any thing they need designed.
I work closely with the owners to develop designs that live within the existing brand while also pushing if forward as the cidery has grown from local to regional to national distribution. Along with this comes a lot of market research for comps of competitors, ensuring that their designs are as distinct in the world as their bold flavors.